Can we sell culture as a consumer product? France answers

In the 1950' Adorno speaks about "Kulturindustrie" to enhance the question of what culture is becoming in the hands of business and marketing. Historically France always took care of culture products but this new pressure of globalization seems inexorably to weaken its principles. In the 1990' the Gatt's Uruguay round leads to the emergence of a new concept 'made in France' : the 'exception culturelle'. What does France mean? What measures has France taken to make this 'cultural exception' happen inside and outside the country? Can France win?

Bibliography
  • T. W. Adorno & M. Horkheimer, La Dialectique de la raison (1947), trad. E. Kaufholz, Gallimard, 1974
  • Jacques Rigaud, L’Exception Culturelle, Grasset, Paris, 1995
  • Françoise Benhamou, L'Économie de la culture, La Découverte, Paris, 3e éd., 2001
  • Christopher Lasch, Culture de masse ou culture populaire ? (traduction de l'article « Mass Culture Reconsidered », paru in Democracy, 1, octobre 1981, p. 7-22), Climats, 2001.
  • Philippe Poirrier, L'État et la culture en France au XXe siècle, Paris, Le Livre de Poche, 2006
  • Frédéric Martel, Mainstream. Enquête sur cette culture qui plaît à tout le monde, Paris, Flammarion, coll. Essais, 2010.

Yann MIGOUBERT

Yann Migoubert is a graduate of Classics and PhD in Greek Studies.

Since 2003, Yann Migoubert has been Head of the Cultural Department at Faculty of Arts & Humanities Sorbonne Université. He designed numerous artistic events and large-scale festivals whose purpose was to combine academic entertainment, training and research.